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Holiday-makers place trust in travel agents

26 January 2009 08:07

Holiday-makers place trust in travel agents

Most holiday-makers still trust the service offered by a high-street travel agent, a survey by Which? has shown.

The company's research discovered that 81 per cent of travellers still highly valued their local travel agent's expertise, despite the onset of online last-minute deals and instant booking via the internet.

Among their advantages, respondents listed human contact and help with arranging important parts of their trip such as flight, hotels and cars, as well as vital information on travel insurance.

Lorna Cowan, holiday editor for Which?, said: "While travel agents are certainly no longer the automatic first port of call they once were for everyone, there's clearly still a demand for them - maybe people want the reassurance of speaking to a specialist before making an important, relatively expensive decision like booking a holiday."

A leading expert last week advised holiday-makers to book their journey well in advance if they wise to find a bargain.ADNFCR-1320-ID-18779903-ADNFCR