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Holiday review sites 'a trusted friend'

02 October 2009 08:10

Holiday review sites 'a trusted friend'

Those planning a holiday abroad see holiday review sites as "trusted friends" to go to for advice and tips on certain destinations.

According to Amelie Hurst, from TripAdvisor, the site's users see the source as "akin to getting advice from a trusted friend who's already been where they want to go".

However, Brits could find it wise to remember that no matter how much advice they take on a break, it may not be enough to prevent them needing a travel insurance policy to cover the cost of any problems they may encounter or illnesses they may suffer from.

Ms Hurst said that visiting review sites is "an incredibly important part" of planning a holiday for many people.

She also noted that people are increasingly eager to use such mediums to tell others about their travelling experiences.

According to findings from the Thomson and First Choice Trends Report 2009, 80 per cent of people stated that they mostly trust the reviews of destinations that they read - but some flagged up potential problems with reviews being written by someone with "an interest in the organisation being reviewed".

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