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More people would holiday in the countryside if buses were better

23 January 2009 17:48

More people would holiday in the countryside if buses were better

A large number of Britons believe that the global financial crisis is no reason not to go on holiday, it has been suggested.

According to the Association of Independent Tour Operators (AITO), many Brits may even use the "doom and gloom" of recession as an excuse to book a trip.

Ian Bradley, public relations officer at AITO, said that even though people will be very worried about things like paying the bills and potentially being made redundant they still want to be able to have a break.

He said: "Most people will obviously buy a house, they'll buy a car: those will probably be two of the biggest expenses that you'll ever make. After that probably the biggest annual expenditure is a holiday. It's really being viewed as a necessity rather than a luxury.

"They put money aside and say, 'I'm going to get away, no matter what ... I need to escape the doom and gloom'."

According to research carried out by, 90 per cent of people think that going on holiday at least once a year is one of the top five things that can contribute to a person's overall happiness.