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More than 50% of people buy travel insurance online

12 February 2011 10:25

More than 50% of people buy travel insurance online

Research by travel insurance specialist, World First Travel Insurance has shown that more than 50% of their past customers choose to buy their travel insurance policy online, direct with their chosen insurer.

The research, which was carried out by independent research company, PFA Research, targeted more than 600 people throughout the UK who had previously insured with World First Travel Insurance.

The research was carried out to monitor trends in booking patterns. World First Travel Insurance has seen a steep incline in online bookings over six months and wanted to establish if this was at the cost of other, more traditional methods of buying travel insurance.

Respondents were asked how they usually bought their travel insurance and they were able to select up to two answers.

In total 63 percent of respondents said they buy their travel insurance online, of those people, a staggering 51 percent said they would buy it direct with their chosen insurer with just 12 percent buying through a price comparison site.

The second most popular way for people to buy travel insurance is over the phone. The least popular method of buying travel insurance being through an insurance broker, face to face with the insurance company and included as part of a holiday package.

Martin Rothwell, managing partner of World First Travel Insurance said, "We have noticed that more people are buying travel insurance online. With the improved online medical screening facilities now available, people are finding it even easier to provide all of their details via an online application.

"It's reassuring to see that only a small percentage of people are buying their insurance as part of a holiday package deal, this means that more people are taking out tailor made packages, rather than a 'one size fits all' policy that can have limited cover, especially for people who need medical travel insurance for pre-existing medical conditions."