No let-up in travel during festive season
26 January 2009 07:43
Six out of ten Brits are totally unwilling to let the weakening value of the pound impact on their plans for a winter break, according to a new study by Kayak.co.uk.
The company discovered that a combination of economic woes - such as the looming recession and the recent spike in living costs - have failed to dent Brits' willingness to travel.
While the season typically sees a surge in demand for ski insurance and related travel insurance packages, the survey also found that 45 per cent of respondents were planning to jet away to sunnier climes during the season.
Annie Wilson, business development director of Kayak.co.uk, commented: "Christmas is still a traditional time to be with family, but we're seeing a huge shift in how and where people are choosing to celebrate."
She continued: "The British Christmas culture is evolving from a homebound Winter Wonderland into a nomadic Winter Wanderlust instead."