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13 November 2012 13:17
A no-frills phone has been launched by Age UK for older people
A mobile phone designed to make technology easier for older people has been launched by charity Age UK.
The £55 phone, which is the same size as a credit card, has just eight pre-programmed numbers for friends and family.
My Phone has been launched by the charity just ahead of Christmas to make technology easier for older people and those with deteriorating eyesight.
The phone features an answer, on/off button and customised buttons with the names of friends and family which users can simply press.
Up to eight numbers can be programmed into My Phone by manufacturers after the model is purchased.
This will allow older people to stay in touch with relatives at home or overseas, but they should ensure they take out
seniors travel insurance to cover their new My Phone on holiday.
Age UK's head of affinity Helena King said the fact that most people over the age of 65 are not familiar with mobile phones is "not surprising" as many still rely on landlines to communicate.
She said that the My Phone is "easy to use and means that people can contact their nearest and dearest at literally the touch of a button".
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