Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
08 May 2014 08:31
Coldplay frontman Chris Martin is one of the stars backing the dementia campaign
Stars from the worlds of music, sport, comedy and television are coming together to raise awareness of dementia.
Musicians Chris Martin, Lily Allen and Alesha Dixon have teamed up with footballer Leighton Baines, comedian Simon Pegg, actor Ray Winstone and presenter Paul O'Grady to create a new advert to drum up support for sufferers with the condition.
They want to encourage people to become "dementia friends" to help boost volunteering, education and care nationwide.
The condition, which is associated with an ongoing decline of the brain and its abilities, usually occurs in people over the age of 65. People in this age group can protect themselves on holiday by taking out travel insurance that is specific to them, covering thousands of medical conditions and providing access to 24/7 emergency assistance.
Memory loss, thinking speed, mental agility, language, understanding and judgement are all affected by dementia.
The pop stars will be seen performing The Beatles' track I Get By With A Little Help From My Friends in the ad.
Author Sir Terry Pratchett, who suffers from Alzheimer's disease himself, is also involved in the call to arms, which will see volunteers who take part in the scheme attend free sessions to learn how to spot the signs of dementia and offer support for sufferers.
A new report compiled by the Centre for Economics and Business research on behalf of Dementia Friends - the Alzheimer's Society's campaign - reveals that businesses in England are losing out on £1.6 billion each year because of employees' caring obligations for people who have dementia.
It estimates that 50,000 carers will have to quit their job this year due to caring responsibilities, while a further 66,000 will have to make adjustments to the number of hours they work to fit in such duties.
Public Health England and the Alzheimer's Society are therefore encouraging more people to sign up to the Dementia Friends initiative.
22 March 2017
Mountaineers looking to scale the world's highest peak may need to shell out for a GPS device, according to Nepal's tourism chief.
21 March 2017
The effects of being in skyscrapers, at concerts or even walking on wobbly bridges could help scientists understand the experiences of dementia sufferers, researchers are claiming.
18 March 2017
A young actor has released pictures of a lump on her throat that turned out to be thyroid cancer, with hopes the image will raise awareness and alert others who may be suffering from the disease.
17 March 2017
A "promising treatment" for aggressive blood cancer needs more evidence of its effectiveness before NHS doctors will be able to prescribe, a watchdog is warning.
16 March 2017
Millions of Brits are opting for coach holidays over jet-setting and cruises, new research indicates.
15 March 2017
Thousands of flights to and from America's north east have been cancelled in preparation for a "life-threatening" storm poised to hit the country.
14 March 2017
Seniors who experience weight loss should not put it down to the normal ageing process, experts are warning.
11 March 2017
Gatwick Airport is insisting it is still a "credible and deliverable" expansion option, as the airport experienced its busiest ever February.
08 March 2017
Strikes by French air traffic controllers (ATCs) are leading to delays and cancellations across the UK.
10 March 2017
Waiting times for kidney transplant patients have fallen significantly, health officials have said.
09 March 2017
A Dutch snowboarder has been fatally injured in the second avalanche to hit the French Alps in 24 hours.
07 March 2017
The risk of developing a deadly form of breast cancer can be cut by 40% by following a Mediterranean diet, new research has found.