Call for an instant quote 0345 90 80 161
Open Mon to Fri 08:30 - 19:00 | Sat 09:00 - 16:00 (GMT)
Or call 0345 90 80 161
08 May 2014 08:31
Coldplay frontman Chris Martin is one of the stars backing the dementia campaign
Stars from the worlds of music, sport, comedy and television are coming together to raise awareness of dementia.
Musicians Chris Martin, Lily Allen and Alesha Dixon have teamed up with footballer Leighton Baines, comedian Simon Pegg, actor Ray Winstone and presenter Paul O'Grady to create a new advert to drum up support for sufferers with the condition.
They want to encourage people to become "dementia friends" to help boost volunteering, education and care nationwide.
The condition, which is associated with an ongoing decline of the brain and its abilities, usually occurs in people over the age of 65. People in this age group can protect themselves on holiday by taking out travel insurance that is specific to them, covering thousands of medical conditions and providing access to 24/7 emergency assistance.
Memory loss, thinking speed, mental agility, language, understanding and judgement are all affected by dementia.
The pop stars will be seen performing The Beatles' track I Get By With A Little Help From My Friends in the ad.
Author Sir Terry Pratchett, who suffers from Alzheimer's disease himself, is also involved in the call to arms, which will see volunteers who take part in the scheme attend free sessions to learn how to spot the signs of dementia and offer support for sufferers.
A new report compiled by the Centre for Economics and Business research on behalf of Dementia Friends - the Alzheimer's Society's campaign - reveals that businesses in England are losing out on £1.6 billion each year because of employees' caring obligations for people who have dementia.
It estimates that 50,000 carers will have to quit their job this year due to caring responsibilities, while a further 66,000 will have to make adjustments to the number of hours they work to fit in such duties.
Public Health England and the Alzheimer's Society are therefore encouraging more people to sign up to the Dementia Friends initiative.
17 July 2019
Want to experience a different side of Portugal? Check out one of these great destinations that lie a step or two away from the standard tourist trail...
[more...]
08 July 2019
Want to taste the real France? Experience the best French food and drink at one of these excellent foodie festivals. Perfect for food and wine lovers everywhere!
Tired of the same old travel options? Explore the best travel experiences at one of these weird and wacky festivals from around the world.
Heading to the beach? Pack everything you need for the whole family by following this simple checklist.
05 July 2019
Heading off for some sun this summer? Protect your family's skin with these top tips to stay safe in the sun and prevent sunburn and lasting skin damage.
28 June 2019
Tired of paying over the odds for your family's summer holiday? Keep your costs down with our guide on how to get away for less...
Want to see Europe's greatest sport stars go head-to-head? Then head to Minsk! The capital of Belarus hosts this year's European Games – here's everything you need to know before travelling.
Heading to the European Games? Get more from your trip to Minsk by visiting some of these must-see attractions in the capital of Belarus.
Heading to the Austrian Grand Prix this summer? Get more out of your trip to Spielberg's iconic Red Bull Ring circuit with our guide to the local area.
07 June 2019
Thinking about going camping in France this summer but don't know where to try? Here's our quick guide to the best places to camp, whatever you're looking for.
Get hitched without a hitch! Here are our top tips on how to choose your perfect wedding location abroad, covering everything from food to legalities.