Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
04 November 2013 09:21
PCs and laptops are the most popular way of booking holidays overseas online
Almost half of all holidays booked last year were done so online with PCs and laptops the main devices used - but there is a growing trend for older people using tablet computers to book their getaway, a survey has revealed.
The 2013 ABTA Consumer Trends Survey shows a slight increase on last year's total for online bookings - up one percentage point to 49%.
A total of 96% of respondents booked at least one holiday overseas via a laptop or PC. Holidays booked on mobiles and tablets were down on 2012's figure, falling from 24% to 20%.
Mobiles are slightly more popular than tablets for holiday bookings, with 11% using phones as opposed to 9% on tablet devices.
However, the rise in bookings made on tablet computers was sharpest among those at the older end of the holiday market where over-65s were keener to use tablets as opposed to smartphones. Among that age group, 7% made tablet bookings in 2013, up from less than 1% just a year previously.
If older folk have managed to find a good deal online when booking their holiday then they are reminded they're also likely to find a good deal for
seniors travel insurance online too.
A recent survey from YouGov, carried out earlier this year, showed that one in three tablet owners (31%) were aged over 55. The Tablet Tracker also found that 22% of the adult population now own a tablet - this was up from 18% in the previous quarter.
Among the 16-24 age group, with 46% saying they had used mobiles and tablets to book a sunshine break, according to ABTA.
ABTA communications chief Victoria Bacon said the study showed most holidaymakers are reliant on desktops and laptops for bookings - with the gap between people owning smartphones and tablets and those who use them to buy a trip abroad.
But she added: "The findings also debunk the myth that older generations don't engage with new technology: tablet devices, in particular, are proving to be increasingly popular among older age groups."
01 March 2017
Asking people how their symptoms are affected when they go on holiday abroad could help doctors determine genuine allergies from suspected ones.
28 February 2017
A prestigious star rating service has announced its awards for 2017.
25 February 2017
Cancer diagnoses in England have reached record-high levels, official new data shows.
24 February 2017
Heathrow airport has issued delay and cancellation warnings, after Storm Doris reached nearly 90mph on its way to batter Britain.
23 February 2017
Bowel cancer could be cut by more than a third amid the development of a one-off screening test, new research suggests.
22 February 2017
Hundreds of thousands of people with a potentially fatal genetic blood condition have yet to be diagnosed with the condition, a charity is warning.
21 February 2017
New technology to provide detailed scans of patients could improve the recovery of people suffering with liver cancer, scientists have said.
18 February 2017
At least 10 Britons have been injured in a speedboat accident off the icy coast of Norway.
17 February 2017
Comedian David Baddiel is trying to highlight the "epidemic" of dementia as a killer of older people in a new documentary.
16 February 2017
The public has spoken and the world's favourite cruises are being honoured by a top cruise review site.
15 February 2017
The collaborative #SkiSafe campaign has been relaunched in a bid to raise safety awareness among winter sports enthusiasts.
14 February 2017
A new "age defying" hormone could offer a breakthrough in preventing kidney and heart disease in people who suffer from diabetes.