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29 November 2012 09:20
Holidaymakers aged over 55 like to go online via a desktop computer or laptop to plan their holidays, according to a new survey
Going online via a desktop computer or laptop appears to be the tool of choice for over-55s planning their holidays, according to new research. Some 87% of people aged over 55 like to carry out their travel research with a computer, revealed the survey by customer experience management company Tealeaf.
Just over four out of 10 (43%) over-55s said they use a brochure while one in five (20%) visit a travel agent. The survey also showed that 8% of over-55s access the web via a tablet to do their holiday planning, while 4% got online with a smartphone.
While many mature travellers perhaps turn to the internet to research destinations and shop around for the best senior travel insurance deals, interestingly the poll suggested that people aged between 33 and 44 are more likely to head to a travel agent when planning their holidays.
The figures for 34-44 year olds showed that 87% did their holiday research via a desktop or laptop, 34% read a brochure and 22% visited a travel agent.
Overall, Tealeaf described the uptake of digital technology as "ubiquitous", with a whopping 99% of UK-based respondents saying they use some kind of digital device each week. Tealeaf, an IBM firm, questioned consumers in the UK and US in carrying out the survey, with 2,071 UK adults taking part.
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