Senior citizens boost travel sector

21 June 2011 10:22

More older people are taking holidays, according to a study

More older people are taking holidays, according to a study

The tourism industry is being boosted by senior travellers, as more people aged 50 and over are seeking holidays for their physical and mental well-being.

Research by Health and Fitness Travel showed that the travel sector is benefiting from baby boomers opting for often lavish holidays.

Specialist breaks - particularly those including yoga, spa, cycling and hiking trips - are especially popular among the older generation.

The study underlined that holidays are no longer considered an indulgence by older travellers, as many embark on trips to help maintain a healthy life. A seniors travel insurance policy could prove useful for those planning a break.

Paul Joseph, director of Health and Fitness Travel, says: "The years ahead could be the golden age of 50+ travellers as retirees seek to prolong their vitality. It isn't about reducing wrinkles, but rather health enhancement and disease prevention.

"More holiday resorts are incorporating active and wellness programmes for the healthy ageing, which provide physical and emotional benefits, long after the tan has faded."

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