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Travellers going green, but not at any cost

26 January 2009 10:59

Travellers going green, but not at any cost

Environmental issues are becoming increasingly important for travellers looking to book their holidays, according to an industry figure.

Sean Tipton, a spokesperson for the Association of British Travel Agents (Abta), said that the prominence of the environmental debate in wider society meant green issues had come to the fore in the tourist industry.

However, he noted that there was also a gap between perception and the reailty when it came to booking a holiday.
"If you took members of the public and said 'would you be more likely to book with a company that had a sustainable development policy?' a lot of people would say yes they would," he explained.

"Having said that, if you look at the main consideration people have when booking a holiday is the price; sustainable tourism is seen as more expensive.

"If you ask someone if they are concerned about the environment it is unlikely they will say 'no', [but] from a customers perspective it is price that's driving them."

The costs of a holiday remain important to travellers, particularly when the different demands outside of accommodation and plane or ferry tickets are added in.

Travel insurance, spending money and clothes are all typically added in to the cost of a holiday, which can prove particularly expensive for family trips.