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Value for money is most important when buying travel insurance

12 February 2011 13:18

Value for money is most important when buying travel insurance

Research by travel insurance specialist, World First Travel Insurance has shown that value for money is the most important factor when buying travel insurance.

The research, which was carried out by PFA Research, targeted more than 600 people throughout the UK who had previously insured with World First Travel Insurance. Customers were given a number of options and asked to identify what was most important to them when looking for travel insurance. The top five most important factors were:

  • Policy provides good value for money for the cover received
  • Dealing with knowledgeable and experienced customer service representatives
  • UK based call centres
  • 24 hours support and claims helpline
  • Quality of customer service

The research was carried out via an online questionnaire and was undertaken to establish customer perceptions and to identify the areas that matter most to people when buying travel insurance.

Martin Rothwell, Managing Partner of World First Travel Insurance said, "We know people are spoilt for choice when it comes to travel insurance. There are many different providers to choose from, all offering different deals and levels of cover.

"In the current economic climate it's no wonder that cost is the biggest driver for people when making a purchasing decision. It is, however, hearting to see that the second most important factor when looking for travel insurance is knowledgeable and experienced customer service representatives, something we pride ourselves on at World First."

Respondents were asked to rate 16 factors on a scale of one to seven, with one meaning 'Not at all important' and seven meaning 'Essential'. The key areas that fell towards the bottom of the list of importance were:

  • Recommendation by family / friends
  • Travel Industry recommendation
  • Independent review

World First Travel Insurance offer cheap annual travel insurance as well as single trip policies and provide specialist cover for people with pre-existing medical conditions and for people up to the age of 100.