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Cruise holidays 'appeal to young'

18 May 2012 08:11

Cruise holidays are attracting a new set of younger holidaymakers

Cruise holidays are attracting a new set of younger holidaymakers

Cruise holidays are finding a new appeal among younger tourists, according to research.

The study by market research firm Mintel showed the sector traditionally popular with more mature travellers is gathering a new audience among much younger holidaymakers, with almost half of Brits aged 15-24 considering splashing out on a cruise in future.

The statistics went on to show that while just one in 20 youngsters has actually been on a cruise holiday, compared to nearly a third of people aged 65-74, younger travellers believe cruises are a good way to meet new people and explore far-flung destinations.

But while cruise holidays are known for their security and relaxing atmosphere, observers have reminded tourists thinking about taking such a break that they should first arrange cruise travel insurance before setting sail.

Tom Rees, senior travel analyst at Mintel, said: "Young adults like the idea of an adventure at sea, and the house party atmosphere of an on-board holiday can appeal to many young package holidaymakers as a change from resort-based trips. The key is getting the product right."