Royal Caribbean launches new offers

30 April 2012 09:23

New cruise deals are being offered to attract people new to cruises

New cruise deals are being offered to attract people new to cruises

Royal Caribbean is preparing to launch "aggressive" campaigns for two of its lines, in a bid to boost new-to-cruise sales.

Between April 30 and May 31 Royal Caribbean will launch its "ultimate sale" with around 15,000 cruises on offer for knocked down prices.

Meanwhile, Celebrity Cruises will launch its "double summer savings", with upgrades given on thousands of holidays.

Agents who make any booking for either line will also rewarded with a £20 Love2Shop voucher per booking.

There will also be a six-page consumer brochure produced for each line, which will be sent out to agents for the month.

Jo Rzymowska, associate vice-president and general manager UK & Ireland, said although the company had run a sales campaign last year, this year's were more aggressive.

"There was a campaign last May but it wasn't as aggressive," she said.

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