Holidaymakers upping the adventure
26 January 2009 08:41
Holidaymakers are becoming more likely to embark on adventure holidays and other short breaks, rather than a more typical two week holiday, it has been stated.
Ian Bradley, spokesperson for the Association of Independent Tour Operators (Aito), states that currently holidaymakers aren't just considering going away for the long haul, they are also content to take shorter holidays.
He said: "We find that people are taking short breaks as well, like you can on adventure holidays. It's not just long haul, it's not just two weeks it can be anything from three or four days to a week."
Mr Bradley added that the fact people don't have to take three weeks off work to tackle an adventure holiday is part of the reason for the boost in demand, with European destinations still important for adventure travel.
Holidaymakers contemplating going on an adventure trip are advised to take out travel insurance for sports and activities to cover them for any injuries that may occur.
Or for frequent travellers annual travel insurance may prove to be the cheapest cover but it may not offer the necessary levels of cover required to support an activity injury.
In April this year, a Ciao survey discovered that 59 per cent of Brits take more than one holiday per year.