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09 January 2012 09:19
There will be a surge in the number of activity holidays being taken this year, according to ABTA
More Britons than ever before will set off on an activity holiday in 2012, a trade body has .
Suggestions from The Association of British Travel Agents (ABTA) are that 2012 will see a dramatic increase in the number of Britons seeking adventure and activity holidays.
In particular the baby-boomer generation, who have grown tired of the quintessential continental beach holiday, are expected to head abroad for new experiences in dramatically different cultures.
Holidaymakers searching for new and exciting experiences should always ensure they have suitable sports travel insurance before leaving the country.
The Travel Association's report said: "Holidaymakers are also expected to seek out destinations that have a strong and authentic sense of location, in everything from food and setting to excursions and entertainment."
25 April 2018
Hospitals are failing to notice that more than a third of dementia patients suffer from the condition, a new study has found.
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21 April 2018
Heart attack patients should be prescribed exercise to reduce their risk of death, researchers suggest.
19 April 2018
A self-injected smart drug may be the key to easing and preventing pain for migraine sufferers.
17 April 2018
Simple brain-training exercises carried out at home have been shown to reduce emotional stress in female breast cancer survivors, it's recently been revealed.
13 April 2018
Drinkers who consume more alcohol than UK guidelines suggest could be cutting years off their lives, according to new research.
12 April 2018
A recent study has revealed that people who sustain brain injuries are at an increased risk of developing dementia later in life.
11 April 2018
Scientists have announced their latest breakthrough in the battle against Alzheimer's disease, after neutralising a high-risk gene in a human brain cell for the first time.
07 April 2018
The Philippines is set to shut its most famous holiday island of Boracay for six months, after the President described it as a "cesspool".
05 April 2018
Taxes on soft drinks, alcohol and tobacco - nicknamed "sin taxes" - could be a powerful step towards combating rising rates of chronic diseases worldwide, research has suggested.
New "one-stop shops" to speed up cancer diagnosis are being trialled across the country for the first time.
30 March 2018
Doctors should tell patients that e-cigarettes are less harmful than smoking but not without risk, according to new national guidance.
29 March 2018
Young people suffering from mental health problems are finding it hard to get the support they need, a survey has revealed.