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09 January 2012 09:19
There will be a surge in the number of activity holidays being taken this year, according to ABTA
More Britons than ever before will set off on an activity holiday in 2012, a trade body has .
Suggestions from The Association of British Travel Agents (ABTA) are that 2012 will see a dramatic increase in the number of Britons seeking adventure and activity holidays.
In particular the baby-boomer generation, who have grown tired of the quintessential continental beach holiday, are expected to head abroad for new experiences in dramatically different cultures.
Holidaymakers searching for new and exciting experiences should always ensure they have suitable
sports travel insurance before leaving the country.
The Travel Association's report said: "Holidaymakers are also expected to seek out destinations that have a strong and authentic sense of location, in everything from food and setting to excursions and entertainment."
24 February 2017
Heathrow airport has issued delay and cancellation warnings, after Storm Doris reached nearly 90mph on its way to batter Britain.
23 February 2017
Bowel cancer could be cut by more than a third amid the development of a one-off screening test, new research suggests.
22 February 2017
Hundreds of thousands of people with a potentially fatal genetic blood condition have yet to be diagnosed with the condition, a charity is warning.
21 February 2017
New technology to provide detailed scans of patients could improve the recovery of people suffering with liver cancer, scientists have said.
18 February 2017
At least 10 Britons have been injured in a speedboat accident off the icy coast of Norway.
17 February 2017
Comedian David Baddiel is trying to highlight the "epidemic" of dementia as a killer of older people in a new documentary.
16 February 2017
The public has spoken and the world's favourite cruises are being honoured by a top cruise review site.
15 February 2017
The collaborative #SkiSafe campaign has been relaunched in a bid to raise safety awareness among winter sports enthusiasts.
14 February 2017
A new "age defying" hormone could offer a breakthrough in preventing kidney and heart disease in people who suffer from diabetes.
11 February 2017
Patients needing new life-saving medication could have to wait two years after the UK leaves the EU, experts are warning.
10 February 2017
Families looking to take a cheap break in the upcoming half term are often sorely disappointed, however new research suggests Cyprus is the best destination for a well-priced trip.
09 February 2017
Europe remains the world's number one region as a travel destination - but tourism growth is slowing down, a travel industry report has said.