Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
06 December 2012 09:23
The CAA will launch an online campaign on Boxing Day to publicise its Atol Certificate
The Civil Aviation Authority (CAA) is putting the finishing touches on its £250,000 publicity campaign to tell the public about its new Atol Certificate. The campaign will be kicked off on Boxing Day.
The tight CAA budget dictates the scope of the mainly online campaign, which will use banner ads, buttons, strips and videos tied to cookie-directed ads.
Google will also have pay-per-click ads. At first CAA will place ads on Tripadvisor and maybe a few online travel agent (OTA) websites. The CAA says online advertisements should reach a large public as "people research online even if they book on the high street".
The information campaign will be launched on December 26 and run through January.
It coincides with the big ad season for peak travel booking that both Thomas Cook and Tui Travel have previously announced.
A micro-site with an explanatory video on the Atol scheme and certificates will be set up by the CAA. It will include the most frequently asked questions and a link to CAA's own site.
Holidaymakers can maintain their peace of mind by taking out
The CAA has not yet finished the campaign slogans, though a spokesman said the objective is not to scare people. He said: "This has to be something the industry is happy to run with."
18 January 2017
Researchers at Cambridge University may have made a breakthrough in the treatment of Parkinson's disease, according to preliminary findings.
17 January 2017
Stansted Airport has made a bid to become Britain's next hub for long-haul travel, as passengers are promised seamless connection facilities and baggage transfer.
13 January 2017
Long-term goals such as travelling more and visiting new places have come above healthy eating and changing jobs in a list of the top New Year's resolutions.
14 January 2017
Some of the biggest airports in the UK have been forced to cancel flights as snow and blizzard conditions sweep parts of the country.
Stress could be as significant a risk factor for heart attacks and strokes as smoking, drinking and overeating, new research shows.
24 December 2016
Planned strikes by British Airways cabin crew on Christmas Day and Boxing Day have been suspended amid continuing industrial unrest ahead of the weekend break.
11 January 2017
A connection between diabetes and inflection in children could be a major breakthrough in developing a cure for type 1 diabetes, according to new research.
10 January 2017
A new trial aimed at tackling widespread loneliness among older people is successfully reducing isolation using community-based tactics, a report shows.
07 January 2017
People may be able to enjoy better brain health in later life by following a Mediterranean diet, research has suggested.
06 January 2017
Many Britons plan to cut down on the costs of their holidays in 2017, as part of their financial resolutions for the New Year.
05 January 2017
Holidaymakers have been encouraged to make the most of the fact 2017 boasts a pair of bank holiday weekends just two weeks apart.
04 January 2017
Holidaymakers are increasingly turning their attentions to trips which are all-inclusive, new research has suggested.