Call for an instant quote 0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
06 December 2012 09:23
The CAA will launch an online campaign on Boxing Day to publicise its Atol Certificate
The Civil Aviation Authority (CAA) is putting the finishing touches on its £250,000 publicity campaign to tell the public about its new Atol Certificate. The campaign will be kicked off on Boxing Day.
The tight CAA budget dictates the scope of the mainly online campaign, which will use banner ads, buttons, strips and videos tied to cookie-directed ads.
Google will also have pay-per-click ads. At first CAA will place ads on Tripadvisor and maybe a few online travel agent (OTA) websites. The CAA says online advertisements should reach a large public as "people research online even if they book on the high street".
The information campaign will be launched on December 26 and run through January.
It coincides with the big ad season for peak travel booking that both Thomas Cook and Tui Travel have previously announced.
A micro-site with an explanatory video on the Atol scheme and certificates will be set up by the CAA. It will include the most frequently asked questions and a link to CAA's own site.
Holidaymakers can maintain their peace of mind by taking out travel insurance.
The CAA has not yet finished the campaign slogans, though a spokesman said the objective is not to scare people. He said: "This has to be something the industry is happy to run with."
20 May 2017
Holidaymakers travelling via London City Airport will benefit from a digital air traffic control tower from 2019.
[more...]
19 May 2017
Many Britons are increasing their risk of developing diseases like cancer by drinking too much alcohol, experts have suggested.
18 May 2017
People could increase their chances of developing serious illnesses after spending just two weeks as a 'couch potato', new research suggests.
17 May 2017
Holidaymakers who would like to sample the high life can now do so at one of the major airports of the United States.
16 May 2017
A star of the soap world has called for more attention to be paid to common health problems like Alzheimer's disease.
13 May 2017
Two major Scottish airports have achieved their strongest April passenger totals on record, new figures reveal.
12 May 2017
The carbon emissions of EasyJet flights have been cut to their lowest level on record, the budget airline has reported.
11 May 2017
Holidaymakers faced long queues and delays at Stansted Airport on Tuesday (May 9), due to a fault with the site's security scanners.
10 May 2017
Workers have been encouraged to find out about their full entitlement to holidays, with many thought to be missing out on paid leave.
09 May 2017
Holidaymakers have been urged to stay vigilant against potential scams.
06 May 2017
Researchers in the US are recommending that anyone experiencing the symptoms of so-called 'noisy knees' should have them checked out, as they may be an early sign of osteoarthritis.
05 May 2017
Excessive drinking among baby-boomers could pose health risks further down the line, experts have warned.