Call for an instant quote 0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
06 December 2012 09:23
The CAA will launch an online campaign on Boxing Day to publicise its Atol Certificate
The Civil Aviation Authority (CAA) is putting the finishing touches on its £250,000 publicity campaign to tell the public about its new Atol Certificate. The campaign will be kicked off on Boxing Day.
The tight CAA budget dictates the scope of the mainly online campaign, which will use banner ads, buttons, strips and videos tied to cookie-directed ads.
Google will also have pay-per-click ads. At first CAA will place ads on Tripadvisor and maybe a few online travel agent (OTA) websites. The CAA says online advertisements should reach a large public as "people research online even if they book on the high street".
The information campaign will be launched on December 26 and run through January.
It coincides with the big ad season for peak travel booking that both Thomas Cook and Tui Travel have previously announced.
A micro-site with an explanatory video on the Atol scheme and certificates will be set up by the CAA. It will include the most frequently asked questions and a link to CAA's own site.
Holidaymakers can maintain their peace of mind by taking out travel insurance.
The CAA has not yet finished the campaign slogans, though a spokesman said the objective is not to scare people. He said: "This has to be something the industry is happy to run with."
26 September 2018
Loneliness amongst over-50s is set to soar over the coming decades, a leading charity has warned.
[more...]
25 September 2018
Two leading charities have called for better mental health support to be made available for patients living with breast cancer.
22 September 2018
The NHS should switch to electric vehicles across its organisations, health officials have advised.
21 September 2018
UK holidaymakers could be missing out on more than 60 direct flight routes thanks to Air Passenger Duty (APD), a report suggests.
20 September 2018
Living in areas with high levels of air pollution could be linked to an increased risk of dementia, new research suggests.
19 September 2018
Multiple sclerosis (MS) patients are shelling out tens of thousands of pounds for care - and many are unable to cover the costs, a leading charity has warned.
18 September 2018
As much as £6 of every £10 spent on domestic flights in the UK goes on Air Passenger Duty (APD), new research suggests.
15 September 2018
UK driving licences might become invalid in certain European countries if the UK crashes out of the EU with no deal, the Government has warned.
14 September 2018
Online crowdfunding for cancer treatments is indirectly advancing the rise of alternative "quack" therapies, experts have warned.
13 September 2018
A "wee-stick" like those used in pregnancy testing could be employed to prevent thousands of deaths from ovarian cancer.
11 September 2018
As many as 1.3 million passengers endured severe flight delays in the last year, a new study reveals.
08 September 2018
British Airways customers are cancelling their credit cards after the carrier was hit by a 15-day data breach that compromised the details of around 380,000 people.