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07 February 2013 09:38
Atol's scheme provides financial protection for holidaymakers
The Civil Aviation Authority (CAA) has released figures showing more than half a million people have watched its YouTube video about the Atol financial protection scheme. The consumer campaign, dubbed Pack Peace Of Mind, has also seen 60,000 people visit its website to find out about the holiday protection.
Launched on Boxing Day to coincide with the traditionally busy holiday booking period, the CAA campaign also used adverts in the press to explain the Atol scheme to holidaymakers.
ATOL protection applies to overseas air holidays booked in the UK, and people buying protected holidays since last October have received an Atol certificate. The certificate explains what is and isn't protected. The scheme protects consumers from losing their money or being stranded abroad if one of the travel companies it licences goes bust.
It covers bookings including flights and accommodation (including a cruise); flights and car hire and flights, accommodation and car hire. It is designed to be used in addition to a comprehensive
travel insurance policy.
The CAA also released figures it commissioned before the Atol scheme was rolled out which found 87% of people would welcome receiving a certificate confirming their financial protection when they book a holiday.
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