Mobile device holiday bookings rise

22 November 2012 09:21

More customers are booking their holidays on tablet computers and mobile phones

More customers are booking their holidays on tablet computers and mobile phones

An increasing number of people are booking their holidays on mobile devices, a study shows. Almost a quarter (24%) of people said they have used their smartphone or tablet computer to make a holiday booking, according to a survey of 2,000 people for Abta. For foreign holidays, 14% said they had used a mobile phone to book a holiday package or flights, hotels and travel insurance. A tenth had booked an overseas trip on a tablet. For UK-based breaks, the figure was slightly lower - 12% had used their smartphone to book a break and 8% had used their tablet.

Youngsters aged 15-24 are the keenest to book their breaks while they are on the move - nearly half (47%) said they had made a booking either using their mobile or tablet. However, the older generation is taking a little longer to embrace the new technology, with only a tenth (11%) using a mobile device to book a trip away.

However, the PC and laptop are still the computers of choice for booking holidays online, with 89% of people who have booked over the internet using their home computer rather than a mobile device. Victoria Bacon, head of communications at Abta, said the survey shows people are keen to have several options available to complement the high street travel agent when they source and book their holidays.

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