Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
19 February 2014 21:23
Over half of holidaymakers won't commit to a destination before searching for online reviews first
More and more tourists are studying online traveller reviews before committing to a holiday, according to a new poll.
Well over half of travellers worldwide won't commit to a destination booking before they have first read reviews from other holidaymakers.
It suggests that such research is becoming as much a part of planning trips abroad as booking
travel insurance when it comes to getting peace of mind.
Tourists don't want to leave anything to chance, so they are increasingly doing their homework first to find out what other visitors make of their intended destination.
The independent study, conducted by PhoCusWright on behalf of TripAdvisor, was undertaken towards the end of last year.
Holidaymakers consult TripAdvisor frequently, the survey found.
Over three in 10 (29%) browse the site many times a month, 12% claim they consult the site at least once a week, while 26% often use the site over once a week.
This means that over two-thirds of the people polled (67%) check TripAdvisor at least a few times a month.
Over 80% claim the site's reviews help them feel more optimistic with their choices decisions, and help them to enjoy a better getaway.
Of adults surveyed, more than nine out of 10 (93%) think that a hotel stay is very important to the general holiday experience.
Barbara Messing, TripAdvisor's chief marketing officer, said: "There is no denying that reviews are a powerful and significant part of the travel planning experience."
Ms Messing said the findings of this report highlight the key part that reviews play.
She said they emphasise the notion that people are becoming more social as travellers and show the essential nature of reviews to hospitality businesses.
Ms Messing added: "Not only are travellers referencing reviews before they book, they are clearly more highly engaged by businesses that respond to reviews."
06 December 2016
Eating a handful of nuts every day can help reduce your chances of suffering heart disease and other serious illnesses, scientists have claimed.
03 December 2016
Thousands of Britons could be heading off on snow-sports holidays without appropriate travel insurance cover, it has been warned.
01 December 2016
Pilots at German airline Lufthansa are on strike again after a two-day break in their campaign of walkouts.
02 December 2016
Britons are among the top spenders in Europe when it comes to holidays, new research has found.
30 November 2016
The UK should think about resuming flights to the popular tourism resort of Sharm el-Sheikh, according to a major United Nations agency.
29 November 2016
Plans are in place to develop a new aviation arrangement between the UK and US, to ensure holidaymakers can still fly between the two countries once Britain departs the EU.
26 November 2016
Hundreds of Lufthansa flights have been grounded after pilots working for the airline took part in a strike.
25 November 2016
The US is warning its citizens that Europe is facing a "heightened risk of terror attacks" at Christmas markets and other seasonal holiday events.
24 November 2016
A groundbreaking radiotherapy machine that can track the changing position of tumours in real time will soon be used to treat cancer patients in the UK.
23 November 2016
Top airline bosses are urging the government to scrap air passenger duty ahead of Wednesday's Autumn Statement.
22 November 2016
Winter sun is now the most popular holiday type, according to new research conducted by travel experts.
19 November 2016
A holiday price increase of 10% on trips to Europe could cause tourists to postpone their getaways next year, experts are warning.