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23 December 2011 09:51
Some TV programmes and films aired during Christmas are set to spark British travellers with new holiday destinations
A new study has revealed that some television programmes and films broadcast during this festive season are set to influence Britons when choosing holiday destinations.
According to travel organisation Abta, the landmark series of Frozen Planet has already encouraged action-minded travellers to head to the poles.The TV series brings to the screen the frozen wildernesses of the Arctic and Antarctic
Similarly, a documentary series entitled Earth Flight is expected to boost tourism to North America.
Another programme that is likely to appeal and inspire travellers to go to the US is Three Men Go To New England.
And children's films such as Ratatouille and Madagascar: Escape 2 Africa are expected to generate more bookings to Paris and Madagascar.
Abta head of communications Victoria Bacon said: "Film and television programmes have a huge influence on British holidaymakers travel plans.
"It is clear destinations benefit enormously when used as film locations, which is why many are delighted to be chosen."
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