New 'parent-friendly' era in family travel
26 January 2009 11:15
Hotels catering for family travel will soon have to shift their focus from 'child-friendly' to 'parent-friendly' services, a leading travel industry figure has predicted.
Sian Williams, founder of the website Baby Friendly Bolt Holes told the Times that customers used to luxury travel don't want to compromise on the quality of their holidays once they start families.
"The boutique hotel generation is growing up and having children, and as such they are demanding more from family holidays than simply child-friendly facilities," she told the newspaper.
Ms Williams said organising an Easter egg hunt and painting activities alongside yoga classes or wine tasting would make family travel more 'parent-friendly'.
"A new breed of boutique hotels, self-catering cottages and apartments are emerging with cutting-edge style for parents and children alike," she added.
Parents are expecting more family friendly solutions from each leg of the holiday planning process from booking flights to purchasing travel insurance, the firm says.
Despite the travel industry's efforts to better accommodate the needs of families experts suggest thorough advance planning to ensure a successful family holiday.