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14 March 2012 08:28
The total number of people booking ocean cruises in 2011 was up 5% to 1.7 million, figures show
Last year saw a record number of Britons embarking on cruise holidays, with travel experts claiming the increasing diversity on offer is boosting appeal.
The Passenger Shipping Association (PSA) said there were around 700,000 new cruisers in 2011, with some 1.7 million people enjoying an ocean cruise.
The PSA said this was a rise of 5% compared to the previous year.
Leading destinations included the Canaries and Madeira, with nearly a fifth more visitors for the Atlantic Islands.
But the most popular choice for potential cruise travel insurance customers in the UK was the Mediterranean, just ahead of northern Europe.
PSA director William Gibbons said: "The exceptional value, high standards and choice of destinations have contributed to a record number of British passengers taking a cruise in 2011.
"The increased costs of fly-cruise holidays have led to more people joining their cruise at one of the UK's 50 ports. The sheer diversity of the cruise market means there is a holiday for everyone."
19 January 2019
Every three seconds, someone in the UK has an asthma attack - new figures show.
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18 January 2019
A plant-based diet is needed to protect future generations and safeguard the wellbeing of the planet, according to experts.
17 January 2019
Campaigners are protesting outside the High Court in London as the legal challenge against Heathrow Airport's controversial expansion ramps up.
16 January 2019
A new way to predict a woman's risk of breast cancer has been unveiled by scientists - and it's the most comprehensive method yet.
15 January 2019
NHS commissioners could be slapped with a £2,500 fine for every patient left waiting more than a year for vital care, new proposals suggest.
12 January 2019
All UK airports should buy anti-drone technology and not rely on the Royal Air Force to help out, Defence Secretary Gavin Williamson has said.
10 January 2019
The military was brought in on Tuesday night after police officers saw a drone operating at Heathrow Airport, forcing departures to be suspended for an hour.
11 January 2019
A so-called "drug sponge" that mops up leftover drugs from cancer treatment could improve the effectiveness of chemotherapy, new research has claimed.
09 January 2019
A hormone released during exercise could help protect the brain from Alzheimer's disease, new research suggests.
08 January 2019
Ryanair has been labelled the worst airline operating in the UK for the sixth year running in a leading consumer group survey.
05 January 2019
Anti-drone technology will be deployed at the UK's two busiest airports in response to the disruption caused before Christmas.
04 January 2019
A new cancer-detecting breathalyser test is being trialled in the UK - in a move that could revolutionise the way the disease is diagnosed.