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Tourism drive for Kenya

26 January 2009 10:30

Tourism drive for Kenya

Kenya is to begin a massive tourism drive in a bid to attract up to five million visitors to the country over the next five years.

A new minister Najib Balala has been put in charge of enticing foreign travellers to the African nation after violent political clashes earlier this year saw tourist numbers decline.

It is hoped that up to two billion Kenya shillings (£16 million) will be put towards the campaign – which will improve infrastructure and help to protect the wildlife that tempts holidaymakers.

Speaking about the newly appointed tourism minister, Rose Kwena, corporate affairs manager for the Kenya Tourist Board, told "Balala is the best thing that has happened to Kenya tourism at this difficult time.

"He created the Kenya Tourist Board when he was a player in the industry."

Anyone travelling to Africa or other overseas destinations are advised to take out travel insurance which will cover them in the event of an accident or if their possessions are stolen.ADNFCR-1320-ID-18555715-ADNFCR