City-break demand 'set to rise'
26 January 2009 10:39
More and more people from the UK could be about to head off on a city-break to eastern Europe in order to save money, a new study has suggested.
Research from the Post Office revealed that ongoing economic uncertainty could mean that holidaymakers choose cheaper destinations to maximise their holiday cash.
The report pointed out that cities such as Dublin, Barcelona and Prague became more popular following the stock market crash in the 1980s. This year, places like Riga, Tallinn and Krakow are likely to be more popular it said.
Helen Warburton from the Post Office said that in the late 80s, "it was much cheaper to go on two or more breaks during the year than to take a two week holiday".
She added that the credit crunch could mean that people in the UK do the same this year. "With expanding services from a greater number of low cost carriers today, UK holidaymakers now have even more choice," Ms Warburton said.
A recent study from TripAdvisor revealed that 65 per cent of travellers were planning to travel to or within Europe over the course of the next year.