Duty free 'less popular on short haul'
20 July 2009 20:46
It is more difficult for airlines to sell items on short-haul flights, one firm says.
According to consultancy firm Pragma, selling merchandise such as perfumes or other in-flight shopping items on shorter flights has become increasingly difficult as people have less incentive to buy and the choice is limited.
Mark Entwhistle, divisional director at the firm, also points out that items for sale on short-haul routes are not duty free and therefore do not tempt passengers as much.
While duty free items may be a luxurious extra, travel insurance to help cover the financial cost of an incident on a holiday may prove to be an essential purchase.
However, some long-haul routes are still seeing good sales despite the economic downturn.
"Korean Air does unbelievable business on its on board sales and long-haul routes do quite well," Mr Entwhistle says.
Virgin Atlantic recently announced that all passengers travelling from Heathrow, Gatwick, Manchester or Glasgow airports will be able to get £6 off their on-board duty free shopping, as long as they check in online.