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Brits head Stateside for bargains

25 June 2009 16:35

Brits head Stateside for bargains

A surge in bookings to the US state of Florida has been reported by one tourism company as the pound strengthens against the dollar.

The Co-operative Travel revealed that there was a 49 per cent rise in bookings to the region at the start of June, compared to a year beforehand.

Holidaymakers are just as likely to be looking at the exchange rate as they are the weather reports, the firm said, as fluctuations between currencies continue.

Director of retail distribution at The Co-operative travel Trevor Davis remarked that the holiday sector is becoming increasingly price sensitive, adding, "this responsiveness to exchange rates is remarkable."

"If the pound continues to rally against foreign currencies, we believe this upward trend will continue," he stated.

One of Florida's main attractions is Disneyworld, featuring a range of high-thrill rides and activities.

Travel insurance may be advisable for families looking to embark on a US adventure.