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04 March 2013 09:47
ABTA is to visit seven universities in an exercise to raise brand awareness
The Association of British Travel Agents (ABTA) will visit seven UK universities during a two-week campaign to raise awareness about the organisation. Some 17,000 students at Edinburgh, Newcastle, Manchester, Sheffield, Warwick, Hertfordshire and Southampton universities will be targeted during the roadshow.
A mobile set will act as the centrepiece of the roadshow and its 'tiki bar' will be a place where students can learn about ABTA. Students will also have the chance to meet ABTA member representatives, who will be able to answer a whole host of questions, perhaps including what cover is included as part of a
medical travel insurance policy.
The roadshow is part of ABTA's wider 'Look for the Logo' campaign which aims to raise awareness about the organisation and the benefits of booking with its members. Victoria Bacon, ABTA's head of communications, said that two such benefits of doing just that include gaining access to expert travel advice and being protected by ABTA's code of conduct.
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