Call for an instant quote
0345 90 80 161
Open Mon to Fri 09:00 - 17:30 | Sat 09:00 - 16:00 (GMT)
12 October 2015 08:09
Jamie Oliver is backing Brighton's battle against sugar
Think of the food on offer in most seaside towns across Britain and doughnuts, candy-floss and sugary soft drinks will probably spring to mind.
But one of them - Brighton and Hove on the south coast - is the first city in the country to take up the fight against the nation's sweet tooth.
Backed by celebrity chef Jamie Oliver, it is aiming to become a so-called 'sugar smart city'.
Among the measures being introduced there is a voluntary tax on soft drinks containing added sugar.
Establishments across the East Sussex city are being asked to implement the levy, with the proceeds set to boost a food education and children's health fund.
Vending machines located in council and healthcare buildings, meanwhile, will now include healthy options, with food education programmes being introduced in every primary school.
It is estimated that Britons consume up to three times as much sugar as they should.
This contributes to a host of health problems such as tooth decay, obesity and diabetes - a condition that can be covered among holidaymakers by a diabetes travel insurance policy.
Speaking during the new campaign's launch, TV chef Oliver said research shows that a third of pupils are either overweight or obese by the time they leave primary school.
Because of that, he adds, those children are likely to form part of the first generation to have shorter lives than their parents.
But he is hoping the initiative in Brighton and Hove will help address the problem and encourage other local authorities to follow suit.
Brighton and Hove's director of public health, Tom Scanlon, says with Britons' sugar intake at an all-time high, more people than ever are falling victim to obesity, diabetes and tooth decay.
It is estimated that in Brighton and Hove, diseases related to diet cost the NHS around £80 million each and every year.
06 December 2016
Eating a handful of nuts every day can help reduce your chances of suffering heart disease and other serious illnesses, scientists have claimed.
03 December 2016
Thousands of Britons could be heading off on snow-sports holidays without appropriate travel insurance cover, it has been warned.
01 December 2016
Pilots at German airline Lufthansa are on strike again after a two-day break in their campaign of walkouts.
02 December 2016
Britons are among the top spenders in Europe when it comes to holidays, new research has found.
30 November 2016
The UK should think about resuming flights to the popular tourism resort of Sharm el-Sheikh, according to a major United Nations agency.
29 November 2016
Plans are in place to develop a new aviation arrangement between the UK and US, to ensure holidaymakers can still fly between the two countries once Britain departs the EU.
26 November 2016
Hundreds of Lufthansa flights have been grounded after pilots working for the airline took part in a strike.
25 November 2016
The US is warning its citizens that Europe is facing a "heightened risk of terror attacks" at Christmas markets and other seasonal holiday events.
24 November 2016
A groundbreaking radiotherapy machine that can track the changing position of tumours in real time will soon be used to treat cancer patients in the UK.
23 November 2016
Top airline bosses are urging the government to scrap air passenger duty ahead of Wednesday's Autumn Statement.
22 November 2016
Winter sun is now the most popular holiday type, according to new research conducted by travel experts.
19 November 2016
A holiday price increase of 10% on trips to Europe could cause tourists to postpone their getaways next year, experts are warning.