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24 July 2012 09:37
A mobile app alerts users when they need to apply sun cream
A new mobile app has been launched that gives advice on when to reapply sun cream or move into the shade.
The Solaveil Suncare iPhone app is free and aims to help users stay safe in the sun by issuing timely alerts.
It has been launched after a study conducted on behalf of Solaveil found one in five 18 to 24-year-olds never wear sun cream.
The survey of 1,000 British adults also revealed men are twice as likely as women to not wear sun cream, while 15% of men and 7% of women expressed the belief that you never need to wear sun cream in the UK.
Sun-seeking Briton who are getting set to head out to warmer climes might want to ensure they have medical travel insurance with cover for conditions such as sunstroke and severe sunburn, while also taking careful precautions to protect themselves when out and about in the sun.
Nicola Daniels, from the Solaveil sun care team, said: "Our research clearly shows strong gender and age divides when it comes to sun care in the UK. Men are far less likely to follow sun care guidelines and sadly, and perhaps most worryingly, this trend is replicated amongst the young."
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