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30 April 2013 11:53
Cancer Research UK said 10% of people do not protect themselves so they can bronze themselves
Research has suggested that a tenth of Britons don't bother using sunscreen when on holiday in an effort to get a tan.
A poll commissioned by Cancer Research UK and Nivea Sun found 87% (nearly nine out of 10 people) are aware of the need to protect their skin in the sun and that too much exposure is the main cause of skin cancer.
However, some are still failing to protect themselves, according to the poll of 4,100 UK adults from YouGov.
The survey aimed at promoting sun safety also discovered only 65% of participants intend to use sunscreen of factor 15 or above and only just over a third indicate they always spend time in the shade when holidaying in sunnier climes. The findings underline the importance of taking out medical travel insurance before jetting off.
Cancer Research UK senior health information officer Yinka Ebo said: "Whether home or abroad, when the sun is strong, it's important to use a combination of shade, clothing and at least SPF 15 sunscreen to protect yourself and your family."
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