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31 May 2013 09:15
Safety first: But many children are unaware of the sun's dangers, according to a new survey
A new survey suggests that a fifth of children overall intend to sunbathe without sun cream this summer.
Superdrug's poll of 1,000 children aged six to 16 found half of those aged six to eight years want a bronzed complexion. It found a third of children will sunbathe at "every available opportunity".
The findings emphasise the need to get trusted
medical travel insurance as holidaymakers never know when their children are going to suffer sunburn. Richard Cryne, Superdrug's sun care buyer, called the poll's results "really alarming". He said they show children have little regard or knowledge of the sun's dangers or the consequences of spending time in the burning sun without protection.
He added: "The average person receives 80% of their lifetime exposure to the sun by the time they're 18 years old. This means that good childhood habits when it comes to being safe in the sun aren't just a matter of preventing painful sunburn but can cause a real tangible difference to a person's chance of avoiding skin cancer later in life.
"That's why this summer we're working with national skin charity Skcin on the Sun Safe Schools campaign and hope to sign up 1,000 schools and nurseries to the awards scheme this year."
28 March 2017
Researchers have highlighted a generation gap in treatment quality of leukaemia patients.
25 March 2017
Want to slow down the ageing process? A new drug claims to be able to do just that - and experts have suggested it could be on the market in three years.
24 March 2017
People who drink moderately are less likely to suffer a heart attack, according to a new study.
23 March 2017
Passengers on certain flights into the UK will no longer be able to carry laptops and tablets like iPads in their hand luggage.
22 March 2017
Mountaineers looking to scale the world's highest peak may need to shell out for a GPS device, according to Nepal's tourism chief.
21 March 2017
The effects of being in skyscrapers, at concerts or even walking on wobbly bridges could help scientists understand the experiences of dementia sufferers, researchers are claiming.
18 March 2017
A young actor has released pictures of a lump on her throat that turned out to be thyroid cancer, with hopes the image will raise awareness and alert others who may be suffering from the disease.
17 March 2017
A "promising treatment" for aggressive blood cancer needs more evidence of its effectiveness before NHS doctors will be able to prescribe, a watchdog is warning.
16 March 2017
Millions of Brits are opting for coach holidays over jet-setting and cruises, new research indicates.
15 March 2017
Thousands of flights to and from America's north east have been cancelled in preparation for a "life-threatening" storm poised to hit the country.
14 March 2017
Seniors who experience weight loss should not put it down to the normal ageing process, experts are warning.
11 March 2017
Gatwick Airport is insisting it is still a "credible and deliverable" expansion option, as the airport experienced its busiest ever February.