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31 May 2013 09:15
Safety first: But many children are unaware of the sun's dangers, according to a new survey
A new survey suggests that a fifth of children overall intend to sunbathe without sun cream this summer.
Superdrug's poll of 1,000 children aged six to 16 found half of those aged six to eight years want a bronzed complexion. It found a third of children will sunbathe at "every available opportunity".
The findings emphasise the need to get trusted medical travel insurance as holidaymakers never know when their children are going to suffer sunburn. Richard Cryne, Superdrug's sun care buyer, called the poll's results "really alarming". He said they show children have little regard or knowledge of the sun's dangers or the consequences of spending time in the burning sun without protection.
He added: "The average person receives 80% of their lifetime exposure to the sun by the time they're 18 years old. This means that good childhood habits when it comes to being safe in the sun aren't just a matter of preventing painful sunburn but can cause a real tangible difference to a person's chance of avoiding skin cancer later in life.
"That's why this summer we're working with national skin charity Skcin on the Sun Safe Schools campaign and hope to sign up 1,000 schools and nurseries to the awards scheme this year."
23 June 2017
The fall in the value of the pound could pose a shock to British holidaymakers this summer, a currency expert has warned.
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22 June 2017
Britons have been warned that they could be banned from all-inclusive holidays unless they stop making bogus food poisoning claims.
21 June 2017
Holidaymakers could save themselves money by opting for self-catering breaks this summer, a report has shown.
20 June 2017
From trips abroad to days out closer to home, the school holidays can be a costly time for families.
17 June 2017
Debit and credit card charges are causing holidaymakers to "waste" more than £100 million each year, a new report has warned.
16 June 2017
Aggressive and potentially lethal prostate cancer could be detected more quickly thanks to a simple blood test, scientists have revealed.
15 June 2017
Many holidaymakers are over-estimating the benefits offered by European Health Insurance Cards (EHICs), a new study warns.
14 June 2017
British holidaymakers will benefit from the end of mobile roaming charges this week.
13 June 2017
UK holidaymakers could face higher costs in the months ahead following the collapse in the pound, the owner of a major travel firm has warned.
10 June 2017
Holidaymakers planning trips abroad in the coming days will be monitoring the progress of the pound closely following the surprise general election result.
09 June 2017
Family holidays to traditional hotspots like Menorca and Ibiza could end up costing more than far-flung destinations such as Orlando, Thailand and Bali, surprising new research suggests.
08 June 2017
Two of Europe's major budget airlines enjoyed strong passenger growth last month, as the summer holiday season got under way.