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31 May 2013 09:15
Safety first: But many children are unaware of the sun's dangers, according to a new survey
A new survey suggests that a fifth of children overall intend to sunbathe without sun cream this summer.
Superdrug's poll of 1,000 children aged six to 16 found half of those aged six to eight years want a bronzed complexion. It found a third of children will sunbathe at "every available opportunity".
The findings emphasise the need to get trusted medical travel insurance as holidaymakers never know when their children are going to suffer sunburn. Richard Cryne, Superdrug's sun care buyer, called the poll's results "really alarming". He said they show children have little regard or knowledge of the sun's dangers or the consequences of spending time in the burning sun without protection.
He added: "The average person receives 80% of their lifetime exposure to the sun by the time they're 18 years old. This means that good childhood habits when it comes to being safe in the sun aren't just a matter of preventing painful sunburn but can cause a real tangible difference to a person's chance of avoiding skin cancer later in life.
"That's why this summer we're working with national skin charity Skcin on the Sun Safe Schools campaign and hope to sign up 1,000 schools and nurseries to the awards scheme this year."
21 September 2018
UK holidaymakers could be missing out on more than 60 direct flight routes thanks to Air Passenger Duty (APD), a report suggests.
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20 September 2018
Living in areas with high levels of air pollution could be linked to an increased risk of dementia, new research suggests.
19 September 2018
Multiple sclerosis (MS) patients are shelling out tens of thousands of pounds for care - and many are unable to cover the costs, a leading charity has warned.
18 September 2018
As much as £6 of every £10 spent on domestic flights in the UK goes on Air Passenger Duty (APD), new research suggests.
15 September 2018
UK driving licences might become invalid in certain European countries if the UK crashes out of the EU with no deal, the Government has warned.
14 September 2018
Online crowdfunding for cancer treatments is indirectly advancing the rise of alternative "quack" therapies, experts have warned.
13 September 2018
A "wee-stick" like those used in pregnancy testing could be employed to prevent thousands of deaths from ovarian cancer.
11 September 2018
As many as 1.3 million passengers endured severe flight delays in the last year, a new study reveals.
08 September 2018
British Airways customers are cancelling their credit cards after the carrier was hit by a 15-day data breach that compromised the details of around 380,000 people.
06 September 2018
Plastic trays at security desks harbour the highest numbers of viruses at airports, new research has discovered.
05 September 2018
Adults are being urged to take advantage of a new online tool to find out if they are at risk of having a heart attack or stroke.
04 September 2018
Child cancer patients regularly have to travel twice as far and pay out twice as much when getting treatment, new data shows.