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31 May 2013 09:15
Safety first: But many children are unaware of the sun's dangers, according to a new survey
A new survey suggests that a fifth of children overall intend to sunbathe without sun cream this summer.
Superdrug's poll of 1,000 children aged six to 16 found half of those aged six to eight years want a bronzed complexion. It found a third of children will sunbathe at "every available opportunity".
The findings emphasise the need to get trusted
medical travel insurance as holidaymakers never know when their children are going to suffer sunburn. Richard Cryne, Superdrug's sun care buyer, called the poll's results "really alarming". He said they show children have little regard or knowledge of the sun's dangers or the consequences of spending time in the burning sun without protection.
He added: "The average person receives 80% of their lifetime exposure to the sun by the time they're 18 years old. This means that good childhood habits when it comes to being safe in the sun aren't just a matter of preventing painful sunburn but can cause a real tangible difference to a person's chance of avoiding skin cancer later in life.
"That's why this summer we're working with national skin charity Skcin on the Sun Safe Schools campaign and hope to sign up 1,000 schools and nurseries to the awards scheme this year."
24 February 2017
Heathrow airport has issued delay and cancellation warnings, after Storm Doris reached nearly 90mph on its way to batter Britain.
23 February 2017
Bowel cancer could be cut by more than a third amid the development of a one-off screening test, new research suggests.
22 February 2017
Hundreds of thousands of people with a potentially fatal genetic blood condition have yet to be diagnosed with the condition, a charity is warning.
21 February 2017
New technology to provide detailed scans of patients could improve the recovery of people suffering with liver cancer, scientists have said.
18 February 2017
At least 10 Britons have been injured in a speedboat accident off the icy coast of Norway.
17 February 2017
Comedian David Baddiel is trying to highlight the "epidemic" of dementia as a killer of older people in a new documentary.
16 February 2017
The public has spoken and the world's favourite cruises are being honoured by a top cruise review site.
15 February 2017
The collaborative #SkiSafe campaign has been relaunched in a bid to raise safety awareness among winter sports enthusiasts.
14 February 2017
A new "age defying" hormone could offer a breakthrough in preventing kidney and heart disease in people who suffer from diabetes.
11 February 2017
Patients needing new life-saving medication could have to wait two years after the UK leaves the EU, experts are warning.
10 February 2017
Families looking to take a cheap break in the upcoming half term are often sorely disappointed, however new research suggests Cyprus is the best destination for a well-priced trip.
09 February 2017
Europe remains the world's number one region as a travel destination - but tourism growth is slowing down, a travel industry report has said.