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31 May 2013 09:15
Safety first: But many children are unaware of the sun's dangers, according to a new survey
A new survey suggests that a fifth of children overall intend to sunbathe without sun cream this summer.
Superdrug's poll of 1,000 children aged six to 16 found half of those aged six to eight years want a bronzed complexion. It found a third of children will sunbathe at "every available opportunity".
The findings emphasise the need to get trusted medical travel insurance as holidaymakers never know when their children are going to suffer sunburn. Richard Cryne, Superdrug's sun care buyer, called the poll's results "really alarming". He said they show children have little regard or knowledge of the sun's dangers or the consequences of spending time in the burning sun without protection.
He added: "The average person receives 80% of their lifetime exposure to the sun by the time they're 18 years old. This means that good childhood habits when it comes to being safe in the sun aren't just a matter of preventing painful sunburn but can cause a real tangible difference to a person's chance of avoiding skin cancer later in life.
"That's why this summer we're working with national skin charity Skcin on the Sun Safe Schools campaign and hope to sign up 1,000 schools and nurseries to the awards scheme this year."
14 November 2018
Leukaemia patients are now a step closer to personalised treatments after a British study looked at the role gene mutations play in blood cancers.
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13 November 2018
A quick scan of the blood vessels in a patient's neck could soon be a critical part of future dementia screening, new research has suggested.
10 November 2018
The NHS spends more than £1 billion a year on prescriptions for people with diabetes, new figures show.
09 November 2018
Woman who smoke, have diabetes, or high blood pressure are more likely to suffer a heart attack than men with the same risk factors, a new study claims.
08 November 2018
Millions of UK pensioners feel they don't have anyone they can turn to for help, a leading charity has warned.
07 November 2018
Over a quarter of medical workers are still reluctant to recommend e-cigarettes to smokers despite being told to do so by health authorities, a new survey has revealed.
06 November 2018
A new direct flight between Manchester and Mumbai could boost the economy of northern England to the tune of £400 million, a new report suggests.
02 November 2018
Air travellers could soon face restrictions on the amount of alcohol they can drink before flying, under plans currently being considered by the government.
01 November 2018
A vegan diet could help people living with diabetes to better manage their condition, a new review suggests.
31 October 2018
Electric planes could soon be flying on short-haul routes in Europe, according to the boss of EasyJet.
30 October 2018
UK air travellers waste up to £175 million every year on seat allocations that they don't need, a new study has revealed.
27 October 2018
Nearly a third of pregnant women had their labour induced last year, leading experts to link the figure with rising maternal age and obesity.