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Credit crunch fails to dampen tourism demand

29 January 2009 07:06

Credit crunch fails to dampen tourism demand

Sales of single-trip holiday insurance and annual travel insurance remained high in December and January, with the recession unable to dampen British desire for holidays abroad.

That is according to holiday insurance provider, which suggested that people were as eager as ever to travel in the five weeks to the middle of January.

In fact, the company revealed that broker sales were up by 37 per cent during the period, with short trips of 11 days or less to Europe proving to be the most popular.

"It seems that despite the credit crunch people are still enjoying luxuries including holidays and not just in the UK but to Europe and beyond," said Antony Martin , managing director of

"Ski insurance has seen the biggest growth and we can attribute this to the excellent snow conditions in Europe," he added.

Recently, enthusiasts of extreme winter sports were encouraged by price comparison site to check that they are covered by their policy for off-piste activities before engaging in any dangerous activities.ADNFCR-1320-ID-18993463-ADNFCR