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17 January 2014 09:13
Skiers slope off to Canada
Canadian ski resort bookings have jumped 40% on last year at a North American tour company.
Canadian Affair attributed the increase to poor European snow conditions.
The operator announced the rise just as new snow started to cover Alps after a relatively dry December for the region.
Canadian and North American destinations have enjoyed a great beginning to the season with almost a metre (3ft 3in) of snow dropping in some venues.
Also, the Polar Vortex that has blown across the continent has kept temperatures low.
In addition, Canadian Affair claimed the strength of the pound against the Canadian dollar is also a reason behind more Britons making for North America this season.
Skiers excited about the slopes but wary of accidents can find peace of mind by booking
sports travel insurance.
Kathryn Munro, managing director of Canadian Affair, said Canadian ski destinations are regularly bypassed due to travelling times and flight expenses.
She said: "With weather conditions in Europe uncertain, travellers are now looking for guaranteed snow in Canada, and with our great prices and more favourable Canadian dollar exchange rate, we are seeing this surge in late bookings."
Michael Brabin, of Crystal Ski's North American region, claimed he too had seen a year-on-year surge in North American bookings and attributed this to the good snow in the region.
He said: "The Canadian west coast resorts of Whistler and Banff in the Rockies, but also resorts in Colorado in the USA, are having an incredible season."
But, with the Alps now enjoying snowfall again and conditions especially good in Italian resorts, Michael Bennett, managing director of Ski Independence said he had not seen a change in UK booking patterns.
The firm, which deals in both Europe and North America, said the recent European conditions have not affected it and there is still a significant number of people still to book.
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