Brits flock to the snow

26 January 2009 10:24

Brits flock to the snow

An increasing number of British tourists are taking to the snow for their holidays, according to Nonstopadventure.com.

Despite the fact that these trips are potentially more dangerous and may require higher levels of travel insurance, holidaymakers are tackling skiing and snowboarding in their droves.

Tom Gordon-Walker, marketing director at the snow sports and sailing holiday company, said: "At the moment we are seeing up to a 100 per cent increase in our bookings this year on last year, so our numbers have been increasing dramatically."

He added that skiing holidays remain popular with Brits because of their geographical close ties with Europe, which have great facilities for winter sports.

However, he went on to state that because of disappointing exchange rates and the shortness of flights outside of Europe, budding winter sports enthusiasts are beginning to venture further in their pursuit of ski facilities.

Earlier this year figures from the Foreign & Commonwealth Office stated that 31 per cent of Brits fail to take out the correct insurance for their anticipated sport and an estimated ten per cent pick up a skiing injury on the slopes.ADNFCR-1320-ID-18568813-ADNFCR

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