Economic gloom fails to dent ski holidays

26 January 2009 07:37

Economic gloom fails to dent ski holidays

According to new research by Purple Ski, the UK may be heading for a full-blown recession but British holidaymakers are vowing to make the most of their holiday time regardless.

The company found that while the wider travel sector has taken a hit in terms of overall bookings, the resilient ski sector appears to remain comparatively unscathed.

It said that though the number of Brits going skiing in North America has dropped significantly in recent months - due in part to the weak exchange rate - few of the UK's 900,000 skiers have any plans to forgo their winter break altogether.

"Many of our guests spend all year looking forward to their holiday in the mountains, and it seems that even in the current economic climate they will not be denied their week on the slopes," commented Purple Ski spokesman Michael Broom Smith. ADNFCR-1320-ID-18877879-ADNFCR

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