Good snow sees ski holiday boost
26 January 2009 11:27
Skiing holidays have enjoyed a boost in demand this season thanks to better-than-expected snowfall, industry experts have said.
A spokesperson for Compagnie des Alpes, the largest ski lift operator in the world, cited statistics from the Ski Club of Great Britain that show numbers have risen 14 per cent year-on-year.
He noted that these were primarily down to "excellent snow conditions," especially in the Alps where early winter snow prompted Thomas Cook to report that the availability of unsold last-minute skiing deals would be down by 20 per cent this year.
The Association of British Travel Agents also reported that last year's "woeful" ski season had left slope fanatics scrabbling to make the most of this year's favourable conditions, with bookings in France, Austria and Italy all selling "well".
Even North American skiing resorts have seen a boost in demand, experts add, largely due to savvy Brits taking advantage of the favourable exchange rate to get the most from their sterling.
The Fair Investment Company recently advised people who are going on skiing holidays this winter to ensure they take out comprehensive travel insurance.